“Henkel’s ongoing commitment is to deliver unique, innovative, and sustainable packaging solutions. The new Dial Body Wash packaging is fully recyclable, and the PET bottles utilize 100% postconsumer recycled content.
The product leverages unique sustainability characteristics through its use of AD CleanFlake™ Technology, which enables pressure-sensitive label materials to separate from PET containers during the recycling process. This leaves no adhesive residue on the resulting PET flake and conserves virgin PET resources by creating less landfill waste. The package also leverages the How2Recycle labeling system. How2Recycle is a standardized labeling system that clearly communicates disposal instructions to the public.
We collaborated throughout the development lifecycle with Designers, Package Engineering, and Supply Chain partners. The product was launched in 2023, and is currently being carried by retailers in store and online.
Henkel is actively working toward our 2025 sustainability packaging goals of more than 30% share of recycled plastic (– 50 % fossil-based virgin plastics) for all packaging of our consumer goods products and 100 % of packaging designed for recycling or reusability.*”
* Excluding products where ingredients or residue may affect recyclability or pollute recycling streams.