Clean beauty retailer Credo wanted to increase the amount of hard-to-recycle beauty packaging they collected via their specialty collection program and gather robust data on how the collected material was processed.
Credo partnered with Pact Collective through their In-Store Collection Program offering to launch Pact collection bins in all Credo retail locations. Credo and Pact worked to provide robust education to both Credo consumers and Credo employees, who would be helping guide customers through the process of dropping off their empty packaging.
The results were astounding: 50% reduction in the volume of waste collected; 131% increase in the volume of hard-to-recycle packaging collected; 81% of collected material was hard-to-recycle beauty and wellness packaging; 78% decrease in the volume of curbside recyclable material collected; 68% decrease in the amount of material to be sent waste-to-energy.