“At Kraft Heinz, we’re innovating to find new ways to use and reuse packaging, to keep it in circulation and out of our environment. As we pursue our overarching ESG-related packaging goals, including reaching net-zero emissions by 2050, we’re continuing to seek ways to reduce the use of virgin plastic. In 2023, we set a goal to reduce virgin plastic use in our global packaging portfolio by 20 percent by 2030 – a critical step in supporting a more circular economy and decreasing our use of fossil fuels. One way we are reducing virgin plastic is by using less plastic in our packaging and eliminating unnecessary plastic while delivering on consumers’ expectations in new ways, to both protect the product and deliver functionality they know and love.
For example, in 2022, we re-imagined the packaging for our iconic SHAKE ‘N BAKE® product. We removed the plastic “shaker” bag from its signature packaging to help eliminate 900,000 pounds of plastic waste annually. Effective across its full product portfolio, this was the brand’s first step toward a more sustainable future and an easy way for consumers to make a difference. Seventy-three percent of consumers say they want to use less plastic, but don’t know how. By challenging the paradigm of historical packaging usage and embracing new consumer sentiment, this initiative helps consumers make the difference they desire.”