What We Learned and
Where We Are Going Next
In Partnership with
and
The Purpose of This Resource
Launched in 2025, the Reuse In Reuse in Retail Initiative (RRI) is a strategic collaboration between the USPP, Upstream, and WRAP aimed at accelerating the shift to reusable packaging in retail within a packaging Extended Producer Responsibility (EPR) state. It is structured as a long‑term, iterative implementation model, grounded in creating actionable initiatives, shared costs, and building off past pilots.
The RRI Scoping Phase took place in late 2025 with nine participating companies and organizations, and included a series of interactive educational sessions and corresponding workshop discussions to decide on a recommended future scope for the initiative—including the product category, reuse model, and region. This report outlines this scope, as well as key policy levers to accelerate the growth of consumer-facing reuse in retail systems.