Amcor: AmPrima™ PE Plus

The Need: Match performance attributes of multi-material flexible packaging with a PE-based recyclable solution

The Solution: AmPrima™ PE Plus recycle ready solutions

What makes it particularly smart or circular? Amcor’s AmPrima™ PE Plus solutions employ a variety of technologies including proprietary techniques to deliver unmatched levels of stiffness, clarity, graphics performance, heat resistance and run speeds in a recycle-ready PE-based solution. This allows us to reach very demanding applications such as spouted pouches and flow-wraps with a solution compatible with PE film recycling. AmPrima™ PE Plus has received pre-qualification from How2Recycle® for a film recycling label when used in clean & dry applications.

Results, Benefits, and Outcomes to Date: Life cycle assessment studies have shown that, when recycled, AmPrima™ PE Plus has up to a 46% lower carbon footprint than incumbent solutions, delivering a through-and-through a more sustainable packaging solution.

Which of the Pact’s 4 Targets does your work help achieve? Target 2, 3

How are you communicating your success? Internally with sales enablement program. Externally through a targeted media campaign at the account level in digital channels, and digital and display advertising in trade publications. Amcor owned channels included LinkedIn and

What’s Next? We are continuing to expand the range of applications that our AmPrima™ PE Plus platform can used for, incl.  products with very high moisture and/or oxygen requirements.

Roadblocks & Lessons Learned: Critical to the success of this solution was the engagement early-on with The Association of Plastic Recyclers and How2Recycle® to ensure our solutions satisfied the needs of downstream reprocessors. Our data-driven approach and open communication allowed us to secure a responsible innovation recognition from the APR and a pre-qualification from How2Recycle®.

Core Team, Partners, & Participants: R&D, Sales, Marketing, Sustainability

Time Frame: 2 years

Quote: “AmPrima PE Plus is an exciting option for brand owners seeking a future ready solution that provides quantified environmental improvements with no compromise on performance. Switching to AmPrima forming film can reduce carbon footprint up to 46% when recycled compared to the incumbent films. AmPrima forming technology is an important milestone in our commitment to make all of our packaging recyclable or reusable by 2025.” – Fabio Peyer, Sustainability Director, Amcor

Company/Organization Information: 47,000 coworkers, Global HQ located in Zurich Switzerland, NA HQs located in Ann Arbor, MI, Oshkosh, WI and Buffalo Grove, IL

Login or create an account.

Lost Password

Create your free account.