The U.S. Plastics Pact’s Reuse Catalyst is a pillar of the U.S. Pact’s broader reuse efforts to accelerate the cross-industry uptake of reusable and refillable packaging in the United States. Facilitated by the U.S. Pact and in collaboration with Closed Loop Partners, the Reusable Packaging Association, and World Wildlife Fund, the Reuse Catalyst aims to bolster the development of emerging and established reuse and refill innovators, and the broader industry, through shared learnings, expertise, connectivity, and amplification.
We are proud to announce the inaugural cohort of U.S. Pact Reuse Catalyst Partners.
Reuse Catalyst Partners
Benefits
Selected applicants will benefit from increased brand recognition and visibility as they become publicly recognized, formal “U.S. Pact Reuse Catalyst Partners.” The Partners will gain access to the U.S. Pact network of 110+ retailers, investors, and experts, among others, for mentorship, learnings, and potential partnership opportunities. This will include the potential for 1:1 sessions with retailers, investors, and mentors. The U.S. Pact will host meetings with the participating innovators as regular check points throughout the collaboration period to discuss progress, challenges to overcome, data collection, and other areas of opportunity or assistance.
Eligibility
Businesses do not need to be U.S. Pact Activators to apply, provided that they have operations are in the U.S. A company must be either already deploying or will deploy before October 19, 2022, a reusable or refillable packaging model for a short or long-term testing period in market conditions. The model must demonstrate the ability to gather qualitative and quantitative insights that evaluate product performance, economic feasibility, customer attitudes, accessibility and equity, solid waste prevention, and potential for scaling to advance circularity. Participation in the program may range from 6-18 months.
Expectations
A panel of judges will select final program participants from reuse and refill innovators of all sizes. Selected applicants will receive tailored support and benefits from the U.S. Pact in exchange for innovator’s participation in the U.S. Pact’s surveys. Surveys will be completed by participating innovators and deployed by innovators to their customers, to support the collaborative efforts to obtain shared learnings around reuse modeling, customer sentiment and accessibility, source reduction capability and scalability, and collaboration between stakeholders, among other insights. Participants will share their individual learnings on reuse; data-driven insights will be aggregated and anonymized to share more broadly and accelerate the growth of the industry. Customer and individual data will be kept confidential.
Surveys
The U.S. Pact’s surveys, as part of the Reuse Catalyst, will be deployed to innovators themselves to complete, and via innovators to their customers to complete. The U.S. Pact will provide step-by-step guidance and support to innovators so that deployment and completion of surveys is smooth and seamless. Surveys for innovators to complete should not take longer than 20-45 minutes to complete on a quarterly basis, while surveys for innovator’s customers should take no longer than 3-15 minutes depending on survey format.